Over the year, we’ve seen Walmart really turn up the dial in advertising to gain market share during this recession and showcase value to families. Earlier in the year, we saw advertising highlighting how families can make meals at home at a fraction of the price of eating out. Recently, Walmart continued pushing value by highlighting “family night”. This allowed Walmart to get synergy from Hasbro, one …
Recently, I read an article in Men’s Health magazine titled “Overcome any Obstacle”. In the article, Chris Majer, author of The Power to Transform, shared four ways to constantly change and learn backed up with examples of how some high profile individuals applied these rules in their life. I wanted to share with you and give you my perspective on each of the 4 rules and …
On Friday, I became a proud parent once again to a second daughter, Caroline. When you have a child, there is no stopping the big question that fills your mind: What do I do now? I once read a book called Becoming a Dad by Stephen James and David Thomas. When we got home with Caroline the other day, I picked the book back up and …
Each year since 2004, the marketing/advertising industry has selected Madison Avenue’s Advertising Walk of Fame honorees. During the sixth annual Advertising Week (September 21-25, 2009), two more icons and two more slogans will be given the Walk of Fame distinction, with honorees named on sidewalk plaques on Madison Avenue between 49th & 50th Streets. All marketing/advertising professionals can vote for their favorite icons/slogans at: http://www.advertisingweek.com/wof (Vote by 9/18/2009 …
Networking on LinkedIn has become commonplace in the last few years. However, there are many individuals not utilizing this platform to its fullest extent and realistically are selling themselves short. Although I believe there are lots of tactics that can really boost your online reputation/personal brand, I believe there are 5 essential things you should do on LinkedIn so you don’t sell your personal brand short. Having …
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