On Tuesday, Twitter officially launched a business model that will finally give them a revenue stream. Twitter will allow companies to purchase "promoted tweets" (aka- ordinary tweets that companies want to have shared on a larger scale.)
In order to show you what this type of advertisement will look like, I've put a screen shot of my Twitter profile at the top of this post after I did a real-time search for the word "HDTV". You will see a "promoted tweet" from Best Buy. This tweet can be shared (re-tweeted) just like any other tweet.
This is the only way you can have a promoted tweet currently but Twitter does have plans to quickly expand this to also include these in user's feeds. Twitter claims they will discontinue tweets if no one is sharing them as they want to ensure a good user experience.
This is obviously getting a lot of buzz...check out this clip from Gary Vaynerchuk's blog that came out the day before the announcement...I found it to be a good clip to share - you can make the call if you think Twitter is doing the right thing.
I've also included an article about advertising on twitter using promoted tweets from Adweek. CLICK HERE to read it.
What do you think?
Advertising on Twitter is HERE via promoted tweets.
On Tuesday, Twitter officially launched a business model that will finally give them a revenue stream. Twitter will allow companies to purchase "promoted tweets" (aka- ordinary tweets that companies want to have shared on a larger scale.)
In order to show you what this type of advertisement will look like, I've put a screen shot of my Twitter profile at the top of this post after I did a real-time search for the word "HDTV". You will see a "promoted tweet" from Best Buy. This tweet can be shared (re-tweeted) just like any other tweet.
This is the only way you can have a promoted tweet currently but Twitter does have plans to quickly expand this to also include these in user's feeds. Twitter claims they will discontinue tweets if no one is sharing them as they want to ensure a good user experience.
This is obviously getting a lot of buzz...check out this clip from Gary Vaynerchuk's blog that came out the day before the announcement...I found it to be a good clip to share - you can make the call if you think Twitter is doing the right thing.
I've also included an article about advertising on twitter using promoted tweets from Adweek. CLICK HERE to read it.
What do you think?
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