http://marketingclimber.com/?p=226 Helping young marketers climb to the executive marketing management ranks Mon, 06 Sep 2010 14:04:08 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://marketingclimber.com/?p=226&cpage=1#comment-186 thomasmcmillanjr Thu, 05 Aug 2010 02:11:41 +0000 http://marketingclimber.com/?p=226#comment-186 The Shift is definitely not a tactical book and very much a strategic one. It is written with the CMO in mind and working with others in the C suite so I'd agree with you there. Scott Davis is pretty well reknowned and contributor on AdAge in the CMO Strategy column. If you are into high level marketing strategy I think it is a top notch read...if you are just looking for tactics to implement, new ideas, etc...please do look at other books. The Shift is definitely not a tactical book and very much a strategic one. It is written with the CMO in mind and working with others in the C suite so I’d agree with you there. Scott Davis is pretty well reknowned and contributor on AdAge in the CMO Strategy column. If you are into high level marketing strategy I think it is a top notch read…if you are just looking for tactics to implement, new ideas, etc…please do look at other books.

]]> http://marketingclimber.com/?p=226&cpage=1#comment-185 kaira Wed, 04 Aug 2010 11:09:00 +0000 http://marketingclimber.com/?p=226#comment-185 i don't understand it! the shift are written in such vague, macro, terms ... sounds like usual marketing-guru-speak to me i don’t understand it! the shift are written in such vague, macro, terms … sounds like usual marketing-guru-speak to me

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