Career Navigation without a Garmin
Let’s face it. In the corporate world, you rarely see a defined marketing career path. There usually aren’t any fancy devices like Garmin navigation systems,that tell you exactly what turns you need to make to get to you to your final destination or career goal.
You can navigate through your career quite easily though. Today, I’d [...]
Customers – Focus on the prize
Lunch is one of my favorite meals of the day….usually because I don’t eat much breakfast and by the time lunch rolls around I am starving. My story today starts with lunch.
I attended a networking lunch with coworkers at a local restaurant called Jeffrey’s known for having good food but has a reputation as being “that place [...]
Fearless Marketing Climbers
Michigan’s Manny Harris just put the finishing touch on the Clemson Tigers in their first round NCAA basketball game with about 15 seconds or so left. As he drove to the basket, he had 3 defenders either around him or fouling him and he came through with a deuce+1. It was a great play that [...]
Marketing through this economic mess
We’re all tired of hearing about it in the press: AIG bonuses (makes many sick), Unemployment, tight credit markets, housing market collapse, etc. The list of bad stories goes on and on. Marketers have been preparing for this for quite some time -though I’m not sure everyone thought the times would get as bad as [...]
Personal Branding for Marketing Climbers
What is personal branding? I’ve found various definitions but the easiest to understand was on Wikipedia:
“Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. The term [...]
Marketing is NOT a support function
I recently read an article in the Association of National Advertiser’s magazine, The Advertiser, about Wal-Mart and its marketing organization. It was truly eye-opening to me because of this statement:
“marketing was focused primarily on making signs for various merchandising activities”
The article went on to say that this was the culture when current Chief Marketing Officer (CMO) Stephen [...]
Let’s Connect:
3 Comments