Digital Marketing Hiccups
There are many companies that just don’t get it or maybe just don’t want to get it. Digital marketing has become an important part of the marketing communications plan over the last ten years. Still, many companies are failing miserably at digital marketing. As I read the most current issue of the ANA Advertiser (April 2009), [...]
4 Steps to Great Marketing Project Management
I’ve been a fan of Donald Trump’s The Apprentice since its first season (it started while I was in business school and was a great entertainment break from team meetings). Donald Trump typically assigns tasks that are marketing-related. Each team competing has a project manager who leads the project and is responsible for the project. At the [...]
5 Ways Marketing Climbers Approach Networking
Yesterday I attended our Charlotte Area’s Texas A&M Muster. Aggie Muster is a tradition that occurs each year on April 21st and is a day of remembrance for fallen Aggies. Typically over 300 Musters occur around the world as Aggies live by the words:
“If there is an A&M man in one-hundred miles of you, you [...]
5 things I learned from Dan Schawbel
I recently read Dan Schawbel’s book, Me 2.0: Build a Powerful Brand to Achieve Career Success.
Dan is the young personal branding phenom known by BusinessWeek as “A leading voice in the area of personal branding”. In addition to a full-time job at EMC Corporation, Dan makes time for his many ventures including Personal Branding [...]
To MBA or not?
I’m often asked by team members whether I think a MBA would be valuable to them or not? This has led me to wonder –should all Marketing Climbers have a MBA?
Let’s be honest…I don’t think you can make a general statement like that about the MBA. I truly think it depends on the person as [...]
Great speakers communicate genius ideas
It’s the truth. How can you expect to have your great idea executed if you can’t communicate it yourself? As marketing climbers, we need to excel in public speaking. It’s just not an option to be a bad speaker and expect to grow in the marketing organization.
Today, I’m providing a few tips [...]
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