Empowerment: Jeff Conant’s Leadership Legacy
The Texas A&M community lost one of the best professors on campus today as Dr. Jeff Conant, the department head and professor of marketing at Mays Business School at Texas A&M University passed away unexpectedly.
As I learned of the news via an email from a Former Student while at work , I stopped and said [...]
Don’t Let It Pass You By- 6 Habits To Keep Yourself Ready For Unexpected Opportunities
If an executive at your company wanted an updated resume from you that REALLY highlighted all of your current work to it’s maximum potential, would you be able to provide it within a few minutes? I’m sure many of us wouldn’t be ready with a glowing resume that included the metrics of that great project [...]
5 Principles of Interactive Social Marketing
DestinationCRM.com today released a great article on the topic of interactive social marketing. I found it to be a really great starting point for great social marketing.
There are five principles that have proven to be successful in leveraging social media as part of an interactive marketing effort:
Fit the right tactic to the right goal
Listen first
Have [...]
Keeping Calm Amidst Organized Chaos
Marketers are a lifeline to the consumer and often looked upon to react when things aren’t going “according to plan” . It’s important for marketers to be flexible, nimble, and quick. Oftentimes, this can cause a large amount of stress on your team members or quite frankly, yourself.
It’s important to keep calm amongst this “organized [...]
Career Planning: What Is Your Path To Success
Most people who spend a lot of time with me understand 4 things about me:
1. I like to be around people.
2. I like to have a good time and enjoy good humor.
3. I have a pretty intense drive/competitive spirit.
4. I take self -development very seriously.
It’s #4 that brings me to write about a cool tool that [...]
“Do Everyone Under The Sun” outdoor ads
Today I read an article about how Coke is launching it’s first outdoor campaign for VitaminWater in the UK. Once I saw the clever slogan that was being used - “Do Everyone Under The Sun”, it made me think about how that sign would put a smile on my face everyday if I got to [...]




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