Services Marketing: 3 Tips To Keep Your Customers Happy
Great customer service is something we all enjoy receiving. As our economy has become more and more service-oriented we have built an expectation that as customers, we should receive great customer service. The reality is that we rarely get “Wow ” Customer Service.
Today I read an article by Terry Brock, owner of Achievement Systems in [...]
Looking For Your Next Marketing Move? Learn Twitter, LinkedIn and other social networking tools.
Today I as I read through my weekend news delivered via my Google Alerts, I stumbled upon this article about the importance of using social networking tools such as Twitter.
Many companies are now expecting prospective employees to know how to use these tools and even making minimum usage requirements when searching for new hires. Are you [...]
Viral Marketing: Frenzied Waters
Every once in while you run into something and want to share it with everyone you know. This happened to me this weekend. On Sunday, I browsed through my Google Reader and saw an interesting blog title on Chris Brogan’s blog called “My Death Notice from Frenzied Waters”. Apparently, the team that created “Frenzied Waters” [...]
Wanted: Interviews with Marketing Climbers!
I’ve had many requests to highlight or profile individuals who are Marketing Climbers over the past few months.
Today I’m asking for your help! As part of my future posts, I will interview Marketing Climbers so that you can get to know them, find out about their success story, and learn from their experience.
Who is a [...]
Jeez!! Stay On Top Of What’s Going On.
Today’s post will be a simple one. Marketers must have a pulse on 3 things: Your Customer, Your Competitors, and the Marketing Industry.
As Marketing Climbers, we need to take the time (yes- on a daily basis) to understand our customers, competition and our own industry. I’m still amazed at how many marketing professionals I talk to [...]




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