All-American Brands and Branding: Our Desire To Belong
Today, in AdWeek, there was an article titled “We’re an American Brand” that dicussed how some of the iconic brands that are Made in the U.S.A are seeing a resurgance in popularity. Some of the brands mentioned included Zippo, Pabst Blue Ribbon, Red Wings, and Anderson-Little.
It made me think of the book written by Barry [...]
Marketing Climbers – Are You Introducing Your Company to Social Media?
So many people and businesses are affected by social media….we have seen consumers embrace social networking sites such as Facebook and it is becoming part of everyone’s life. Are you in the game? Do you or your company even know how to engage in the conversation? I suggest you learn quickly if you haven’t.
Today, in [...]
Hedge Funds Are In Need of Marketers!
It appears that everything in the financial services world isn’t gloomy. I came across this from Reuters today. Apparently, Hedge Funds are in need of top talent…and the #1 role isn’t financial managers but MARKETERS!!!
If interested, read more here at Reuters.
Marketing Climber review: The Shift by Scott M. Davis
What type of marketer do you want to be known as? Pick one.
A. Tactician Marketer
B. Visionary Marketer
Judging from the fact that you are reading a blog called Marketing Climber, I’m guessing (and hoping) you selected Visionary Marketer.
Scott Davis, author of THE SHIFT: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders, makes a case that:
No [...]
Marketing Climber: Gatorade’s 37-year old Chief Marketing Officer
Sarah Robb O’Hagan, CMO at Gatorade, was spotlighted today in the Chicago Tribune. Mrs. O’Hagan, 37, held numerous roles, each with growing responsibility, in companies such as Nike, Virgin, and Air New Zealand prior to being recruited to Gatorade. She is the textbook example “Marketing Climber”.
Learn more about her daily routine, how she came to [...]
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