Where will Brand Managers go?
This afternoon I received my print edition of Advertising Age at work. I sat down to skim the headlines and noticed a big one “Why it’s time to do away with the brand manager“.
The article previews a research report to be distributed by Forrester titled:
Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital [...]
Riding the Wave: How Could This Change Online Marketing?
Google recently distributed invitations to the beta version of Wave and the buzz has started to spread like wildfire .
Google Wave is described as an online tool for real-time communication and collaboration that allows people to work together using rich formatted text, photos, videos, maps and other tools. If you haven’t heard about it, check out [...]
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