Riding the Wave: How Could This Change Online Marketing?

Google recently distributed invitations to the beta version of Wave and the buzz has started to spread like wildfire . 

Google Wave is described as an online tool for real-time communication and collaboration that allows people to work together using rich formatted text, photos, videos, maps and other tools.  If you haven’t heard about it, check out this video below.

Google Wave Developer Preview

Google Wave will allow marketers to create real time customer experiences online. Even better for marketers is that Google Wave fits well within marketing strategies and concepts that require targeting and measurement. The Wave may be the best way to push large advertisers to get more fully involved in social marketing. 

According to Dino Michetti of Chief Marketer!, marketers should start preparing for life with Google Wave by: 

· Shift focus from social networking towards social marketing
· Research cloud applications and Google’s Wave functionality
· Work with developers to begin testing social marketing applications in a Wave
· Focus and plan an online social marketing strategy – think about your industry and how you traditionally interact with your core audience. Think about making these interactions more interactive and dynamic
· Leverage your agencies or digital vendors to help you prepare for this marketing shift

So this is your homework.  I’d suggest you start preparing for life with Waves.