Marketing Climber review: The Shift by Scott M. Davis

What type of marketer do you want to be known as? Pick one.
A. Tactician Marketer
B. Visionary Marketer
Judging from the fact that you are reading a blog called Marketing Climber, I’m guessing (and hoping) you selected Visionary Marketer.
Scott Davis, author of  THE SHIFT: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders,  makes a case that:

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