9 Ways to Decrease Negative Word of Mouth and Increase Customer Advocacy
A raving fan. A madly loyal ambassador. A customer advocate.
Marketing professionals live to create customer relationships with brands that have emotional bonds so tight that they are almost impenetrable. We LOVE these customers as they are the brand’s advocates.
Last week, I participated in a webinar entitled “Influence the Influencer: Creating Brand Advocates with Social Marketing” led [...]
Viral Marketing: Frenzied Waters
Every once in while you run into something and want to share it with everyone you know. This happened to me this weekend. On Sunday, I browsed through my Google Reader and saw an interesting blog title on Chris Brogan’s blog called “My Death Notice from Frenzied Waters”. Apparently, the team that created “Frenzied Waters” [...]
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