What type of marketer do you want to be known as? Pick one. A. Tactician Marketer B. Visionary Marketer Judging from the fact that you are reading a blog called Marketing Climber, I’m guessing (and hoping) you selected Visionary Marketer. Scott Davis, author of THE SHIFT: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders, makes a case that: No one is better suited to …
I recently read Dan Schawbel’s book, Me 2.0: Build a Powerful Brand to Achieve Career Success. Dan is the young personal branding phenom known by BusinessWeek as “A leading voice in the area of personal branding”. In addition to a full-time job at EMC Corporation, Dan makes time for his many ventures including Personal Branding Blog, Personal Branding TV, and Personal Brand Awards. I was lucky …
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