This afternoon I received my print edition of Advertising Age at work. I sat down to skim the headlines and noticed a big one “Why it’s time to do away with the brand manager”. The article previews a research report to be distributed by Forrester titled: Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age Specifically, this article hightlights the need for marketers …
Recently, I read an article in Men’s Health magazine titled “Overcome any Obstacle”. In the article, Chris Majer, author of The Power to Transform, shared four ways to constantly change and learn backed up with examples of how some high profile individuals applied these rules in their life. I wanted to share with you and give you my perspective on each of the 4 rules and …
On Friday, I became a proud parent once again to a second daughter, Caroline. When you have a child, there is no stopping the big question that fills your mind: What do I do now? I once read a book called Becoming a Dad by Stephen James and David Thomas. When we got home with Caroline the other day, I picked the book back up and …
It appears that everything in the financial services world isn’t gloomy. I came across this from Reuters today. Apparently, Hedge Funds are in need of top talent…and the #1 role isn’t financial managers but MARKETERS!!! If interested, read more here at Reuters.
Today I as I read through my weekend news delivered via my Google Alerts, I stumbled upon this article about the importance of using social networking tools such as Twitter. Many companies are now expecting prospective employees to know how to use these tools and even making minimum usage requirements when searching for new hires. Are you plugged in and contributing to the community? To read more …
The Texas A&M community lost one of the best professors on campus today as Dr. Jeff Conant, the department head and professor of marketing at Mays Business School at Texas A&M University passed away unexpectedly. As I learned of the news via an email from a Former Student while at work , I stopped and said a prayer for his family and spent a few moments …
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