On Tuesday, Twitter officially launched a business model that will finally give them a revenue stream. Twitter will allow companies to purchase “promoted tweets” (aka- ordinary tweets that companies want to have shared on a larger scale.) In order to show you what this type of advertisement will look like, I’ve put a screen shot of my Twitter profile at the top of this post after I did a …
Dockers.com/freepant Landing Page Just watched a great commercial on television for Dockers during the Super Bowl …I really like these pants. The television commercial directed audience viewers to go to http://www.dockers.com/freepants to enter in their promotion for a free pair of pants (loved the commercial by the way…pretty funny). Anyways, here is where the promotion went wrong. First, I pulled the site up on my iPhone. …
Photo by: enriqueburgosgarcia via Flickr A raving fan. A madly loyal ambassador. A customer advocate. Marketing professionals live to create customer relationships with brands that have emotional bonds so tight that they are almost impenetrable. We LOVE these customers as they are the brand’s advocates. Last week, I participated in a webinar entitled “Influence the Influencer: Creating Brand Advocates with Social Marketing” led by two panelists, Jill …
Over the year, we’ve seen Walmart really turn up the dial in advertising to gain market share during this recession and showcase value to families. Earlier in the year, we saw advertising highlighting how families can make meals at home at a fraction of the price of eating out. Recently, Walmart continued pushing value by highlighting “family night”. This allowed Walmart to get synergy from Hasbro, one …
Each year since 2004, the marketing/advertising industry has selected Madison Avenue’s Advertising Walk of Fame honorees. During the sixth annual Advertising Week (September 21-25, 2009), two more icons and two more slogans will be given the Walk of Fame distinction, with honorees named on sidewalk plaques on Madison Avenue between 49th & 50th Streets. All marketing/advertising professionals can vote for their favorite icons/slogans at: http://www.advertisingweek.com/wof (Vote by 9/18/2009 …
Today, in AdWeek, there was an article titled “We’re an American Brand” that dicussed how some of the iconic brands that are Made in the U.S.A are seeing a resurgance in popularity. Some of the brands mentioned included Zippo, Pabst Blue Ribbon, Red Wings, and Anderson-Little. It made me think of the book written by Barry Feig called Hot Button Marketing that described an emotional …
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