When I was younger, I would annoy my mother by repeating the words “Soy Sauce” over and over until she just would lose her temper and get angry with me. I would do this periodically I guess just to get on her nerves (Sorry Mom!). We all have emotions that can be triggered by various ways. Marketers should recognize and make use of emotions when trying …
There are many companies that just don’t get it or maybe just don’t want to get it. Digital marketing has become an important part of the marketing communications plan over the last ten years. Still, many companies are failing miserably at digital marketing. As I read the most current issue of the ANA Advertiser (April 2009), I found that “according to Marketing and Media Ecosystem 2010, a …
I’ve been a fan of Donald Trump’s The Apprentice since its first season (it started while I was in business school and was a great entertainment break from team meetings). Donald Trump typically assigns tasks that are marketing-related. Each team competing has a project manager who leads the project and is responsible for the project. At the end of each project, Donald Trump typically fires the project manager …
Lunch is one of my favorite meals of the day….usually because I don’t eat much breakfast and by the time lunch rolls around I am starving. My story today starts with lunch. I attended a networking lunch with coworkers at a local restaurant called Jeffrey’s known for having good food but has a reputation as being “that place where you need to ensure you don’t have a meeting …
We’re all tired of hearing about it in the press: AIG bonuses (makes many sick), Unemployment, tight credit markets, housing market collapse, etc. The list of bad stories goes on and on. Marketers have been preparing for this for quite some time -though I’m not sure everyone thought the times would get as bad as they did. Early last year, John Quelch from Harvard Business School …
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