Today, in AdWeek, there was an article titled “We’re an American Brand” that dicussed how some of the iconic brands that are Made in the U.S.A are seeing a resurgance in popularity. Some of the brands mentioned included Zippo, Pabst Blue Ribbon, Red Wings, and Anderson-Little. It made me think of the book written by Barry Feig called Hot Button Marketing that described an emotional …
When I was younger, I would annoy my mother by repeating the words “Soy Sauce” over and over until she just would lose her temper and get angry with me. I would do this periodically I guess just to get on her nerves (Sorry Mom!). We all have emotions that can be triggered by various ways. Marketers should recognize and make use of emotions when trying …
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