Today, in AdWeek, there was an article titled “We’re an American Brand” that dicussed how some of the iconic brands that are Made in the U.S.A are seeing a resurgance in popularity. Some of the brands mentioned included Zippo, Pabst Blue Ribbon, Red Wings, and Anderson-Little. It made me think of the book written by Barry Feig called Hot Button Marketing that described an emotional …
So many people and businesses are affected by social media….we have seen consumers embrace social networking sites such as Facebook and it is becoming part of everyone’s life. Are you in the game? Do you or your company even know how to engage in the conversation? I suggest you learn quickly if you haven’t. Today, in the Boston Small Business Examiner, it was stated that …
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