What type of marketer do you want to be known as? Pick one. A. Tactician Marketer B. Visionary Marketer Judging from the fact that you are reading a blog called Marketing Climber, I’m guessing (and hoping) you selected Visionary Marketer. Scott Davis, author of THE SHIFT: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders, makes a case that: No one is better suited to …
Most people who spend a lot of time with me understand 4 things about me: 1. I like to be around people. 2. I like to have a good time and enjoy good humor. 3. I have a pretty intense drive/competitive spirit. 4. I take self -development very seriously. It’s #4 that brings me to write about a cool tool that I discovered recently. Jennifer Kushell, author …
Today, I was reading an article/interview written last week by Vince Thompson on SmartPlanet.com called Smart Move: Hire the Customer! The interview conducted was with Richard Castellini, CareerBuilder’s Chief Marketing Officer. It highlighted how Careerbuilder.com utilized their customers to help produce their last Super Bowl commercial and how they plan to do the same for the next Super Bowl. Mr. Castellini also provided answers to several unrelated …
OK, GM is in Chapter 11 and already trying to recreate the new GM and tell consumers what they will become. I’ve watched the new Reinvention Commercial from General Motors on YouTube several times because I’m a little obsessed with seeing how this plays out. As I watched the video, I heard a few things that I thought could be helpful in career management. I’d like …
Yesterday I attended our Charlotte Area’s Texas A&M Muster. Aggie Muster is a tradition that occurs each year on April 21st and is a day of remembrance for fallen Aggies. Typically over 300 Musters occur around the world as Aggies live by the words: “If there is an A&M man in one-hundred miles of you, you are expected to get together, eat a little, and live …
Let’s face it. In the corporate world, you rarely see a defined marketing career path. There usually aren’t any fancy devices like Garmin navigation systems,that tell you exactly what turns you need to make to get to you to your final destination or career goal. You can navigate through your career quite easily though. Today, I’d like to share with you a simple career development process …
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