What type of marketer do you want to be known as? Pick one. A. Tactician Marketer B. Visionary Marketer Judging from the fact that you are reading a blog called Marketing Climber, I’m guessing (and hoping) you selected Visionary Marketer. Scott Davis, author of THE SHIFT: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders, makes a case that: No one is better suited to …
Sarah Robb O’Hagan, CMO at Gatorade, was spotlighted today in the Chicago Tribune. Mrs. O’Hagan, 37, held numerous roles, each with growing responsibility, in companies such as Nike, Virgin, and Air New Zealand prior to being recruited to Gatorade. She is the textbook example “Marketing Climber”. Learn more about her daily routine, how she came to Gatorade from Nike, her adjustment period at Gatorade and …
Today, I read a great article by Scott Davis, author of the new book, The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders. He discussed how he learned from several Chief Marketing Officer’s that forming a Profit & Loss Mindset is critical into gaining a seat at the table to drive the business. The four steps he provided are: 1. Understand the business inside …
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