Lunch is one of my favorite meals of the day….usually because I don’t eat much breakfast and by the time lunch rolls around I am starving. My story today starts with lunch. I attended a networking lunch with coworkers at a local restaurant called Jeffrey’s known for having good food but has a reputation as being “that place where you need to ensure you don’t have a meeting …
We’re all tired of hearing about it in the press: AIG bonuses (makes many sick), Unemployment, tight credit markets, housing market collapse, etc. The list of bad stories goes on and on. Marketers have been preparing for this for quite some time -though I’m not sure everyone thought the times would get as bad as they did. Early last year, John Quelch from Harvard Business School …
I recently read an article in the Association of National Advertiser’s magazine, The Advertiser, about Wal-Mart and its marketing organization. It was truly eye-opening to me because of this statement: “marketing was focused primarily on making signs for various merchandising activities” The article went on to say that this was the culture when current Chief Marketing Officer (CMO) Stephen Quinn came on board. The better news was that …
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