Sarah Robb O’Hagan, CMO at Gatorade, was spotlighted today in the Chicago Tribune. Mrs. O’Hagan, 37, held numerous roles, each with growing responsibility, in companies such as Nike, Virgin, and Air New Zealand prior to being recruited to Gatorade. She is the textbook example “Marketing Climber”. Learn more about her daily routine, how she came to Gatorade from Nike, her adjustment period at Gatorade and …
I’ve had many requests to highlight or profile individuals who are Marketing Climbers over the past few months. Today I’m asking for your help! As part of my future posts, I will interview Marketing Climbers so that you can get to know them, find out about their success story, and learn from their experience. Who is a Marketing Climber? A marketing climber is a young marketing …
I’m often asked by team members whether I think a MBA would be valuable to them or not? This has led me to wonder –should all Marketing Climbers have a MBA? Let’s be honest…I don’t think you can make a general statement like that about the MBA. I truly think it depends on the person as well as their experience, motivation and goals. However, there is …
Michigan’s Manny Harris just put the finishing touch on the Clemson Tigers in their first round NCAA basketball game with about 15 seconds or so left. As he drove to the basket, he had 3 defenders either around him or fouling him and he came through with a deuce+1. It was a great play that showed his determination to help his team win. Fearless,too. It got …
What is a Marketing Climber? Marketing Climber A marketing climber is a young marketing professional, typically in their 20′s or 30′s, scaling the corporate marketing world- most likely in a medium to large-sized company. He/She is ambitious, a good communicator and smart. Rather than set out on their own, Marketing Climbers are the young professionals hoping to take over the reigns of great marketing companies. What …
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