It appears that everything in the financial services world isn’t gloomy. I came across this from Reuters today. Apparently, Hedge Funds are in need of top talent…and the #1 role isn’t financial managers but MARKETERS!!! If interested, read more here at Reuters.
Today’s post will be a simple one. Marketers must have a pulse on 3 things: Your Customer, Your Competitors, and the Marketing Industry. As Marketing Climbers, we need to take the time (yes- on a daily basis) to understand our customers, competition and our own industry. I’m still amazed at how many marketing professionals I talk to completely neglect one or two of these. Here is …
I’ve been a fan of Donald Trump’s The Apprentice since its first season (it started while I was in business school and was a great entertainment break from team meetings). Donald Trump typically assigns tasks that are marketing-related. Each team competing has a project manager who leads the project and is responsible for the project. At the end of each project, Donald Trump typically fires the project manager …
It’s the truth. How can you expect to have your great idea executed if you can’t communicate it yourself? As marketing climbers, we need to excel in public speaking. It’s just not an option to be a bad speaker and expect to grow in the marketing organization. Today, I’m providing a few tips that I have found to be helpful in public speaking: 1. Be confidant …
I recently read an article in the Association of National Advertiser’s magazine, The Advertiser, about Wal-Mart and its marketing organization. It was truly eye-opening to me because of this statement: “marketing was focused primarily on making signs for various merchandising activities” The article went on to say that this was the culture when current Chief Marketing Officer (CMO) Stephen Quinn came on board. The better news was that …
What is a Marketing Climber? Marketing Climber A marketing climber is a young marketing professional, typically in their 20′s or 30′s, scaling the corporate marketing world- most likely in a medium to large-sized company. He/She is ambitious, a good communicator and smart. Rather than set out on their own, Marketing Climbers are the young professionals hoping to take over the reigns of great marketing companies. What …
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