Networking on LinkedIn has become commonplace in the last few years. However, there are many individuals not utilizing this platform to its fullest extent and realistically are selling themselves short. Although I believe there are lots of tactics that can really boost your online reputation/personal brand, I believe there are 5 essential things you should do on LinkedIn so you don’t sell your personal brand short. Having …
I recently read Dan Schawbel’s book, Me 2.0: Build a Powerful Brand to Achieve Career Success. Dan is the young personal branding phenom known by BusinessWeek as “A leading voice in the area of personal branding”. In addition to a full-time job at EMC Corporation, Dan makes time for his many ventures including Personal Branding Blog, Personal Branding TV, and Personal Brand Awards. I was lucky …
What is personal branding? I’ve found various definitions but the easiest to understand was on Wikipedia: “Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in …
What is a Marketing Climber? Marketing Climber A marketing climber is a young marketing professional, typically in their 20′s or 30′s, scaling the corporate marketing world- most likely in a medium to large-sized company. He/She is ambitious, a good communicator and smart. Rather than set out on their own, Marketing Climbers are the young professionals hoping to take over the reigns of great marketing companies. What …
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