Today I as I read through my weekend news delivered via my Google Alerts, I stumbled upon this article about the importance of using social networking tools such as Twitter. Many companies are now expecting prospective employees to know how to use these tools and even making minimum usage requirements when searching for new hires. Are you plugged in and contributing to the community? To read more …
Today’s post will be a simple one. Marketers must have a pulse on 3 things: Your Customer, Your Competitors, and the Marketing Industry. As Marketing Climbers, we need to take the time (yes- on a daily basis) to understand our customers, competition and our own industry. I’m still amazed at how many marketing professionals I talk to completely neglect one or two of these. Here is …
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